Marco Errigo

📚 Exciting News! 📚 The Second Edition of our comprehensive E-book on the "Legal Liabilities of Bad SEO Tactics" is here! 🎉 We are thrilled to announce the release of the updated edition of our E-book, "When #SEO Could Be Illegal: Legal Liabilities of Bad SEO Tactics." This E-book was crafted with the aim to provide clarity and guidance to our industry peers, ensuring that you can navigate the complex world of SEO with confidence and compliance. Building upon the success of the first edition, this second edition has been enriched with valuable insights and feedback from our esteemed colleagues and industry experts. A special thanks to Mariachiara Marsella for including me, and for Andrea,,",," Scarpetta,,",,,", Martino Mosna, E. Luca Bove along with the invaluable contribution of Italian lawyer specialized in Internet law Floriana Capone for this wonderful team effort. And a special thanks to Giorgio Taverniti for his continuous support. This second edition is meticulously organized by the type of SEO activity, providing clear explanations, real-life examples, and insights into potential violations of Google's policies and legal implications. Each section equips you with the knowledge to understand not only what the activity entails but also the risks associated with non-compliance. We invite you to dive into the wealth of information provided in this E-book, empowering yourself with the knowledge to navigate the SEO landscape responsibly and ethically. Grab your copy today and embark on a journey towards SEO excellence while staying legally compliant! 🚀 #SEO #LegalCompliance #DigitalMarketing #Ebook #IndustryInsights 📘 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗦𝗲𝗰𝗼𝗻𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗙𝗿𝗲𝗲 𝗛𝗲𝗿𝗲: [https://lnkd.in/gV59cyhY]

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E-commerce SEO Case Study - How Digital Connect Boosted Sales for Laboratorio Saldatura An Italian e-commerce specializing in welding machines and accessories, partnered with Digital Connect in August 2024 to enhance its online visibility. Through targeted SEO strategies and technical optimizations, the company achieved remarkable performance improvements, including a 36% increase in sales compared to the same quarter in 2023. - https://lnkd.in/d5yGxygE

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"In this world, where acquisition remains a challenge and marketing budgets are tight, we want to show that SEO is bringing in the people you want." To kick off #SEOin2025, Lucia Dello emphasizes the importance of proving the value of e-commerce SEO in 2025, and suggests focusing on downstream metrics like product sales and customer retention to align with retailers' goals. In this conversation with David Bain, Lucia goes on to highlight the use of UTM codes to track campaign performance, and explains the need for unified data reporting and its role in understanding customer behavior to ultimately improve marketing strategies. You can read/watch/listen to the full interview at https://maj.to/4giSvyU

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Let me use this great card Fattoretto Agency | SEO e AI per eCommerce prepared for me to remind all the SEO nerds close to Milan 🇮🇹 that next week I'll be a speaker at their Summit dedicated to the future of the industry. 💃 #seo

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Our next session from Andrea Volpini has just started! He is talking "Semantic SEO and Fact-Checking in the Age of AI: Navigating Truth, Entities, Schema Markup, and SEO" - it's going to be a great talk! #NESS24 #SEOevent #SEO #newspublishers #newsseo

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🚀 Stop Guessing, Start Growing! 🚀 If your marketing strategy feels like a "shoot and hope" game, it's time for a change. With ZoCampaign, you can finally run campaigns that deliver real ROI. 💡 Here’s how ZoTok makes it happen: 👉 Clickable Catalogs — Share beautiful product catalogs on WhatsApp and take orders instantly! 👉 Targeted Campaigns — Reach the right people with the right offer at the right time. No more blanket marketing! 👉 Track & Analyze — Know exactly which offers convert, so you can double down on what works. No more guesswork. No more wasted ad spend. Turn every campaign into a revenue-driving machine with ZoCampaign.

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Google Ads recommendations are often not suitable for you, but you might not know what you can ignore. How to successfully leverage Google Ads automation, and when to just turn it off and ignore it. https://lnkd.in/dbbxMAsM

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Good morning! The SEO Club is back with our 13th video on SEO predictions and expectations for 2025! We asked Francesco Tanti about his SEO predictions and this is what he said: https://lnkd.in/dp_jYpBh

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Hey there, ecomm rockstars! Missed the Google Marketing Live? Don't sweat it! Francesco's here to break down the key takeaways that'll skyrocket your online sales. New Google Ads features + actionable insights for your business = Let's dive in! 😎 #google #googlemarketinglive #googleads #ecommercetips

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🚀 Explore the Future of SEO with Meta AI! 🚀 Discover how AI at Meta reshapes #SEO and why it matters for your #content. Valentina Izzo and Andrea Volpini unveil a free tool that's changing the #optimization game. Why This Article? ✅ Expert Insights: Valentina and Andrea break down Meta AI's impact on SEO. ✅ Meta AI Explained: Understand how it transforms search and content strategies. ✅ Free Optimization Tool: Try our innovative tool to elevate your content for the Meta AI era. Perfect for marketers and content creators looking to stay ahead. Get ready to optimize in a whole new way 👉 Read now: https://wor.ai/meta-ai-seo

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15 Ways To Improve Conversion Rates In Google Ads https://lnkd.in/dQfTss_n

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